Google Ads is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids. More specifically, who gets to appear on the page is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction.
Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select.
While the number of factors determines how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:
1. Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
2. Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
3. Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
4. Creative – Enticing ad copy is vital; and if you’re advertising on the display network, you can use a tool like our free Smart Ads Creator to create designer-quality ads that will demand clicks.
Go Digital | Go Global
Speak To Our Specialist - +91 - 931076-1917
Identify the improvements needed in project planning.
Specify task and goals to be achieved before timeline.
Well-organized documentation get started
Strategy Implementing Starts
Analyzing Output from our strategy
Creating Report of Outputs
Guaranteed 100% On-Time Report Delivery
As a digital Marketing agency we have 5+ Years of Great Experience in the industry. We are a team of experienced IT Professionals & Digital Marketing Experts.
We have successfully completed 60+ digital marketing projects in the Health, Education and other industries and we are currently working on many more projects.
With our team's Digital marketing and SEO efforts get your website's ranking improved and appear on 1st page of SERP.
Get your brand promoted and viral across all digital platform through SEO, SMO and other Digital Marketing Efforts.
We are available for our clients 24x7. We provide call and chat support. They can chat and call us at any time, we are always there to clear their queries.
With the help of our digital marketing strategies, you will start getting qualified organic leads and future prospects to grow more revenue.
Cyberbizz Technologies is a leading digital marketing agency and software development company that provides premier solutions in key areas such as digital marketing services, web development, web design, CRM, CMS, and app development. The skilled team of professionals leverages their knowledge beyond technology for the growth of corporate and small businesses. Cyberbizz Technologies was founded in the year of 2017 and is headquartered in Noida (Delhi NCR). We offer web development and digital marketing services across India as well as worldwide. The technical evolution has shifted the demand for IT & digital marketing services. In accord with the change, we offer viable strategies based on market research to augment digital transformation.
We value customer outputs and incorporate them for satisfactory results. Proficient software developers, striving for timelines, and an open mind are our assets while working. Cyberbizz Technologies is an IT & digital marketing agency that provides services in application development, ERP, CMS, search engine optimization (SEO), search engine marketing (SEM), PPC advertising, Social Media Optimization (SMO), etc. Our company has a proven track record over the past 5 years. After maintaining the ultimate standard in web development and web design, Cyberbizz Technologies ventured into consulting, training, and potential BPO departments. We believe for modern business, a next-generation digital approach is imperative, and we are here to help.
Best company for running Pay Per Click (PPC) ads. Service cost is very reasonable and team is very professional.